Director Noni Benefits Research
Tahitian Noni International

Country of Origin
United States

Education and Professional Experience
Bachelor of Science, Zoology / Molecular Biology, Brigham Young University
Master of Science, Pharmacology and Toxicology, University of Arizona

Brett West has worked with the Research and Development team at Tahitian Noni International since 1997, researching the benefits of noni.

Publications

West BJ, Deng S, Palu AK, Jensen CJ. Morinda citrifolia Linn. (Rubiaceae) leaf extracts mitigate UVB induced erythema.  Journal of Natural Medicines.  Epub 13 March 2009.

Palu A, Deng S, West B, Jensen J. Xanthine oxidase inhibiting effects of noni (Morinda citrifolia) fruit juice.  Phytotherapy Research. Epub ahead of print 12 May 2009.

Deng S, West BJ, Jensen CJ, Basar S, Westendorf J. Development and validation of an RP-HPLC method for the analysis of anthraquinones in noni fruits and leaves. Food Chemistry. In press. DOI:10.1016/j.foodchem.2009.02.070

West BJ.  Mutagenicity test of Morinda citrifolia (noni) leaves.  J Med Food Plants 1(1):7-9.  (available online at www.jmedfoodplants.com)

West BJ, Su CX, Jensen CJ.  Prenatal toxicity test of Morinda citrifolia (noni) fruit. The Journal of Toxicological Sciences 33(5):647-649. (http://www.jstage.jst.go.jp/article/jts/33/5/647/_pdf)

West BJ, Jensen CJ, Westendorf J. A new vegetable oil from noni (Morinda citrifolia) seeds. International Journal of Food Science and Technology 43(11):1988-1992.

West BJ, Zhou BN.  Identification of major aroma compounds in the leaf of Morinda citrifolia Linn.  Journal of Natural Medicines 62(4):485-487. (http://www.springerlink.com/content/9u255112tl625244/)

Palu AK, Seifulla RD, West BJ.  Morinda citrifolia L. (noni) improves athlete endurance: Its mechanisms of action.  Journal of Medicinal Plant Research 2(7):154-158. (http://www.academicjournals.org/JMPR/PDF/pdf2008/July/Palu%20et%20al.pdf).

West BJ, Palu AK.   Chapter 26: Evaluation of the allergenic potential of Morinda citrifolia L. (noni) leaf.  American Chemical Society Symposia Series No. 1001, Food Contaminants: Mycotoxins and Food Allergies. Sept. 2008.  Pp. 411-419.

Palu AK, Santiago RA, West BJ, Kaluhiokalani N, Jensen J.  Chapter 39: The effects of Morinda citrifolia L. noni on high blood pressure: a mechanistic investigation and case study.  American Chemical Society Symposia Series No. 993, Functional Food and Health.  August 2008. Pp. 446-453.

Deng S., West B.J., Jensen C.J.  Simultaneous characterization and quantitation of flavonol glycosides and aglycones in noni leaves using a validated HPLC-UV/MS method.  Food Chemistry 111(2):526-529. (http://www.sciencedirect.com/science?_ob=ArticleURL&_udi=B6T6R-4S8CR9C-3&_user=10&_rdoc=1&_fmt=&_orig=search&_sort=d&view=c&_version=1&_urlVersion=0&_userid=10&md5=9cfa74730e49fea1e9ff99e4641bd28a)

Wang MY, Nowicki D, Anderson G, Jensen J, West B.  Liver Protective Effects of Morinda citrifolia (Noni).  Plant Foods Hum Nutr. 63(2):59-63. (http://www.springerlink.com/content/dj676k8n24m21219/fulltext.pdf)

Palu AK, Kim AH, West BJ, Deng S, Jensen J, White L. The effects of Morinda citrifolia L. (noni) on the immune system: Its molecular mechanisms of action. J Ethnopharmacol. 2008 Feb 12;115(3):502-6. (www.ncbi.nlm.nih.gov/pubmed/18063495)

West BJ, Berrio LF. Tahitian Noni(R) juice is not hepatotoxic. Rev Esp Enferm Dig. 2007 Dec;99(12):737-738. (http://www.grupoaran.com/mrmUpdate/lecturaPDFfromXML.asp?IdArt=459946&TO=RVN&Eng=1)

West BJ, Tani H, Palu AK, Tolson CB, Jensen CJ. Safety tests and antinutrient analyses of noni (Morinda citrifolia L.) leaf. J Sci Food Agri. 2007 November; 87(14): 2583-2588. (http://www3.interscience.wiley.com/journal/116312157/abstract?CRETRY=1&SRETRY=0))

Ma DL, West BJ, Su CX, Gao JH, Liu TZ, Liu YW. Evaluation of the ergogenic potential of noni juice. Phytotherapy Research. 2007 Nov; 21(11):1100-1101. (http://www3.interscience.wiley.com/journal/114285794/abstract)

Deng S, West BJ, Palu AK, Zhou BN, Jensen CJ.  Noni as an anxiolytic and sedative: A mechanism involving its gamma-aminobutyric acidergic effects.  Phytomedicine 2007; 14:517–522. (http://www.ncbi.nlm.nih.gov/pubmed/17561385)

Deng S, Palu AK, West BJ, Su CX, Zhou BN, Jensen JC. Lipoxygenase Inhibitory Constituents of the Fruits of Noni (Morinda citrifolia) Collected in Tahiti. J Nat Prod. 2007 May;70 (5): 859-862. (http://www.ncbi.nlm.nih.gov/pubmed/17378609)

West BJ, Tolson CB, Vest RG, Jensen S, Lundell TG.  Mineral variability among 177 commercial noni juices.  International Journal of Food Sciences and Nutrition 2006 Nov-Dec;57(7):556-8. (http://www.ncbi.nlm.nih.gov/pubmed/17162334)

West BJ, Jensen CJ, Westendorf J, and White LD.  A Safety Review of Noni Fruit Juice. Journal of Food Science 2006 October; 71(8):R100-R106. (http://www.blackwell-synergy.com/doi/full/10.1111/j.1750-3841.2006.00164.x)

West BJ.  Hepatotoxicity from interferon-beta not noni juice. Digestion 2006;74:47-48.

 

West BJ, Jensen CJ, Westendorf  J.  Noni juice is not hepatotoxic. World J Gastroenterol  2006 June 14; 12(22):3616-3619. (http://www.wjgnet.com/1007-9327/12/3616.asp)

Palu AK, West BJ, Jensen J, White L. Knowing your noni tree and traditional usage eliminates confusion. Biochem Biophys Res Commun. 2006 Dec 22;351(3):577.

Palu AK, West B, Jensen J. Not all noni liquid dietary supplements are created equal. American Journal of Hematology 2005 May;79(1):81.

Wang MY, West BJ, Jensen CJ, Nowicki D, Su C, Palu AK, Anderson G. Morinda citrifolia (Noni): a literature review and recent advances in Noni research. Acta Pharmacol Sin. 2002 Dec;23(12):1127-41. (http://www.chinaphar.com/1671-4083/23/1127.pdf)

Presentations

Brett J West.  Antioxidant activities of infusions prepared from the Noni plant.  AGFD 77. 237th National Meeting of the American Chemical Society, Salt Lake City, Utah, March 22-26, 2009. (http://oasys2.confex.com/acs/237nm/techprogram/P1222277.HTM)

Bing-Nan Zhou, Afa K Palu, Chen X Su, Brett West, Claude J Jensen, and Stephen Story.  Adenosine A2A receptor agonists from Noni leaves.  AGFD 130. 237th National Meeting of the American Chemical Society, Salt Lake City, Utah, March 22-26, 2009.  (http://oasys2.confex.com/acs/237nm/techprogram/P1245198.HTM)

Afa K. Palu, Ashley N Brown, Brett J West, C.  Jarakae Jensen, Shixin Deng, and Norman Kaluhiokalani.  The cholesterol lowering mechanisms of Morinda citrifolia L. (Noni): A mechanistic investigation and case study involving hypercholesterolemic nonsmoking subjects.  AGFD 146.  237th National Meeting of the American Chemical Society, Salt Lake City, Utah, March 22-26, 2009.  (http://oasys2.confex.com/acs/237nm/techprogram/P1214611.HTM)

Bing-Nan Zhou, Afa K Palu, Chen X Su, Brett West, Claude J Jensen, and Stephen Story.  Anthraquinones in Noni (Morinda citrifolia).  AGFD 92. 237th National Meeting of the American Chemical Society, Salt Lake City, Utah, March 22-26, 2009.  (http://oasys2.confex.com/acs/237nm/techprogram/P1246362.HTM)

Shixin Deng, Brett J West, C. Jarakae Jensen, and Afa K Palu.  Thermal degradation of flavonol glycosides in Noni leaves during roasting processes.  AGFD 72. 237th National Meeting of the American Chemical Society, Salt Lake City, Utah, March 22-26, 2009.  (http://oasys2.confex.com/acs/237nm/techprogram/P1229153.HTM)

Brett J. West, C. Jarakae Jensen. Noni juice increases athlete endurance via antioxidant mechanism. Poster # 208.  Joint Northwest and Rocky Mountain Regional Meeting of the American Chemical Society. June 17, 2008.

Afa K. Palu, Brett J. West, C. Jarakae Jensen. The effects of noni (Morinda citrifolia L.) fruit juice on opiod and β–andrenergic receptors: its potential mechanisms for possible effects on alcohol and substance abuse. Poster # 89.  Joint Northwest and Rocky Mountain Regional Meeting of the American Chemical Society. June 16, 2008.

Afa K. Palu, Brett J. West, C. Jarakae Jensen. The inhibitory effects of noni (Morinda citrifolia L.) fruit juice preparations on Trichomonas foetus and Actinomyces viscosus in vitro.  Poster # 92.  Joint Northwest and Rocky Mountain Regional Meeting of the American Chemical Society. June 16, 2008.

Brett J. West, ‘Afa K. Palu, and Chen X. Su.  Detoxification activity of noni leaf water extract.  Poster 149. 62nd Northwest Regional Meeting of the American Chemical Society, Boise, ID.  June 17-20, 2007.  (http://acs.confex.com/acs/norm07/techprogram/P45427.HTM)

‘Afa K. Palu, Wayne Geilman, and Brett J. West.  The potential “fat burning” effects of the liquid dietary supplement Mango●xan®. Poster 150. 62nd Northwest Regional Meeting of the American Chemical Society, Boise, ID.  June 17-20, 2007. (http://acs.confex.com/acs/norm07/techprogram/P45443.HTM)

Brett J West and Afa Palu.  Evaluation of the allergenic potential of Morinda citrifolia L. leaf proteins. AGFD 158. The 232nd American Chemical Society National Meeting, San Francisco, CA.  September 10-14, 2006. (http://oasys2.confex.com/acs/232nm/techprogram/P950562.HTM)

Shixin Deng, Afa K Palu, Bing-Nan Zhou, Jarakae C. Jensen, and Brett J West. Noni contains competitive ligand(s) binding to GABAa agonist receptors as an anxiolytic. AGFD 67.  The 232nd American Chemical Society National Meeting, San Francisco, CA.  September 10-14, 2006. (http://oasys2.confex.com/acs/232nm/techprogram/P995203.HTM)

Afa K. Palu, Bing-Nan Zhou, Shixin Deng, and Brett J. West. Morinda citrifolia L. Noni: An angiotensin converting enzyme inhibitor. AGFD 130. The 232nd American Chemical Society National Meeting, San Francisco, CA.  September 10-14, 2006. (http://oasys2.confex.com/acs/232nm/techprogram/P974821.HTM)

Shixin Deng, Afa Palu, Bin-nan Zhou, Chen Su, Jarakae Jensen, Brett West.  Constituents of the fruit of noni and their Selective inhibitory effects of cyclooxygenase-2 enzyme.  The 47th Annual Meeting of the American Society of Pharmacognosy. August 5-9, 2006. Arlington, Virginia. (http://www.phcog.org/AnnualMtg/2006/papers/P_263.pdf)

Afa K. Palu, Chen Sus, Bing-nan Zhou, Brett West, Shixin Deng, Jarakae Jensen.  The inhibitory effects of Morinda citrifolia L. noni on phosphodiesterase enzymes: The possible mechanisms for increasing energy and improving diabetic conditions. CIPAM 2006 Abstracts.  IVth International Conference on Aromatic and Medicinal Plants from French Overseas Regions.  Tahiti. July 10-13, 2006. p. 12.

Chen Su, Brett J. West, ‘Afa K. Palu, Bing-nan Zhou, Jarakae Jensen, John Fritz, Anne Hirazumi-Kim.  Inhibition of tumor metastasis by the ethanol insoluble precipitate from Morinda citrifolia (L) fruit juice and its possible mechanism. CIPAM 2006 Abstracts.  IVth International Conference on Aromatic and Medicinal Plants from French Overseas Regions.  Tahiti. July 10-13, 2006. p. 28.

Afa Kehaati Palu, Brett Justin West, Jarakae Jensen, Bing-nan Zhou.  Morinda citrifolia L. Noni has cholesterol lowering potential. The 47th Annual Meeting of Society for Economic Botany, Folk Botanical Wisdom; Towards Global Markets. June 5-9, 2006. Final Program, page 71 (www.econbot.org/events/2006/SEB2006%20Program.pdf).

Chen Su, Anne Kim, Afa K. Palu, Brett West, Jarakae Jensen. The phytoestrogen effect of Morinda citrifolia (Noni).  Proceedings of WorldNutra 2004, 5th International Conference and Exhibition on Nutraceuticals and Functional Foods, November 7-10, 2004, San Francisco. Page 471 (www.worldnutra.com/pdetails2004.htm).

Chen X. Su, Mina Y Wang, C. Jarakae Jensen, Anne H., Brett West, Summer Jensen, Afa Palu, Bing-Nan Zhou, Johnathan W Fritz.  An ethanol insoluble precipitate of Morinda citrifolia (Noni) fruit juice (NoniPPT) and its anti-metastatic effects.  Proceedings of the American Association for Cancer Research, Vol. 45 March 2004:29.

Patents

Method and formulation for treating candidiasis using Morinda citrifolia. United States Patent 7,014,873. West, Brett Justin; et al. March 21, 2006.

Freeze concentration process. United States Patent 6,855,354. Jensen, Claude Jarakae; West, Brett J.; Ogden, Robert V.; Story, Stephen P.

Methods and compositions for reactivating acetylcholinesterase. United States Patent Application 20050260291. Palu, Afa Kehaati; West, Brett; Zhou, Bing-Nan; Jensen, Jarakae; Story, Stephen.

Morinda citrifolia-based formulation for inhibiting metastasis of carcinogenic cells. United StatesPatent Application 20050106275. Su, Chen; West, Brett Justin; Palu, Afa Kehaati; Hirazumi-Kim, Anne; Jensen, Claude Jarakae; Story, Stephen P.

Selectively inhibiting estrogen production and providing estrogenic effects in the human body.United States Patent Application 20040224038. Wang, Mian Ying; Su, Chen Xing; Palu, Afa Kehaati; Zhou, Bing-Nan; West, Brett Justin; Westendorf, Johannes Joseph; Jensen, Claude Jarakae; Story, Stephen Paul.

Preventative and treatment effects of Morinda citrifolia as an aromatase inhibitor. United StatesPatent Application 20040192761. Palu, Afa Kehaati; West, Brett Justin; Jensen, Claude Jarakae; Su, Chen; Zhou, Bing-Nan; Story, Stephen P.

Morinda citrifolia as a 5-Lipoxygenase inhibitor. United States Patent Application 20040191341. Palu, Afa Kehaati; West, Brett; Jensen, Claude Jarakae; Su, Chen; Zhou, Bing-Nan; Story, Stephen P.

Nicotinic acetylcholine receptor antagonist. United States Patent Application 20060280818. Palu, Afa Kehaati; Zhou, Bing-Nan; West, Brett; Jensen, Claude Jarakae.

Formulations and methods for preventing and treating substance abuse and addiction. United States Patent Application 20060204601. Palu, Afa Kehaati; Zhou, Bing-Nan; West, Brett; Jensen, Claude Jarakae; Story; Stephen.